Susan Sciacca is the Founder and CEO of How to SaaS, a Marketing Strategy Consulting firm that works with leading Private Equity Investors and CEOs. As an advisor, consultant, and fractional CMO, Susan has helped numerous B2B companies create millions of dollars in enterprise value with marketing and demand generation.

Susan graduated from the Rotman School of Management, Toronto with a master’s in Marketing and Communication. The degree helped her kick start her career in SaaS and Marketing. She worked with some of the big names in the industry and acquired experience and practical knowledge about B2B marketing.

Before founding How to SaaS, Susan was the CMO of Apricot Marketing, which was acquired by Personify and Rubicon Technology Partners in October 2019 and eventually flipped to Pamlico Capital in August 2020.

Her expertise includes Account-Based Marketing, Pipeline Generation, Marketo, Sales Development & Inside Sales, and Salesforce.com. Her proven experience in ROI analysis, Marketing Attribution, LinkedIn Ads, Google AdWords, Online Retargeting, Google Analytics, Lead Flow management, and campaign optimization has earned millions of dollars for her client companies in B2B marketing. 

Susan Sciacca suggests not to let the success and pace of others define yours. She believes in doing what you do best and what you are comfortable with. According to her, one needs to decide the pace and scale you want to grow at. 

Susan also offers an online course called Post-Acquisition Marketing: How You Can Create Enterprise Value in Just 100 Days. This course helps all entrepreneurs and founders to grow their portfolio investments faster.

Apart from work, she lives with her husband and two kids in Miami. Susan also owns two Golden Retrievers who she loves dearly. Her hobbies include going on hikes, visiting local thrift stores, and listening to podcasts. Although she is of Canadian origin, she is fond of South Indian and North Indian food, and her favorite travel destination is Paris, France.